Monday 23 June 2014

Welcome to MS4

What will students be required to do in the examination?

Students will be required to answer three questions: one question (from a choice of two) from Section A and two questions (from a choice of four) from Section B. They will be required to select a different industry for each answer and to make reference in their answer to their three key texts.
Section A will be based on the texts themselves and questions will be based on the areas of genre, narrative and representation. Section B will be based on industry and audience.


MS4: MEDIA – TEXT, INDUSTRY AND AUDIENCE

A written examination of two and a half hours, assessing AO1 and AO2.

AO1 Demonstrate knowledge and understanding of media concepts, contexts
and critical debates.

A02 Apply knowledge and understanding when analysing media products and
processes, and when evaluating their own practical work, to show how
meanings and responses are created.

The paper will consist of two sections:
Section A will offer two questions based on media texts;
Section B will offer four questions based on industry and audience issues.

Candidates will be required to answer one question from Section A and two
questions from Section B, using a different media industry for each answer. Each
question will require them to make reference to the three main texts they have
studied for each media industry.

Introduction

This unit contributes to synoptic assessment. It is designed to develop candidates'
understanding of the connections between different elements of the specification and
to develop their knowledge and understanding of the relationship between media
texts, their audiences and the industries which produce and distribute them.

Progression from AS is demonstrated through this emphasis on the relationship
between text, audience and industry and the debates surrounding the nature of that
relationship. Candidates' understanding of the media will also be more informed by
appropriate theoretical perspectives.

EXAM DATE  TUESDAY 10.06.2014

Content 

Centres will be required to select three different media industries from the list
below to study with their candidates.


  • Television - Satellite, public service, independent broadcasting. Research; remits, audience profiles and content for specific channels. 
  • Radio 
  • Film 
  • Music - An artist or band, not three tracks. The way they are represented and use different media texts; video, CD cover,Website.
  • Newspaper 
  • Magazine (including comics) 
  • Advertising - Campaigns
  • Computer Games 
For each industry, three main texts should provide the focus for candidates' study.
At least two of the chosen texts must be contemporary and one must be British. 
Centres are advised to select contrasting texts so that candidates acquire as wide an
understanding of the media industry as possible.

For each text selected, candidates should consider the following as appropriate:

Text 
  • genre 
  • narrative 
  • representation 

Industry 
  • production 
  • distribution (and exhibition where relevant) 
  • marketing and promotion 
  • regulation issues 
  • global implications 
  • relevant historical background 

Audience 
  • audience/user targeting 
  • audience/user positioning 
  • audience responses and user interaction 
  • debates about the relationship between audiences/users and text. 

'Thinking' the exam MS4

You need to annotate past papers
Model your thinking

How long is the exam? The exam is 2.5 hours for three questions.
50 minutes per question.

Quality of written communication is important 
Be careful with spelling and grammar.
Get the key words and names correct.

The paper is synoptic.
This means that you can (and should) use all the material we have covered since AS, specifically theoretical and conceptual material.




Welcome to MS3



Students are required to demonstrate: 
  • Individual and independent research skills 
  • The ability to use their research to inform a media product 
  • Technical and creative skills 
  • The ability to evaluate the product exploring the validity of the research undertaken 
Students will submit three pieces of linked work comprising: 
  • A research investigation focused on one or more of the following concepts: genre, narrative, representation. (1400 – 1800 words) 
  • A production which arises out of the research 
  • An evaluation which explains how the research has informed the production (500 – 750 words) 
MS3: MEDIA INVESTIGATION AND PRODUCTION

Introduction
This unit develops the knowledge and skills acquired at AS and as such contributes
to synoptic assessment. In particular, it is designed to demonstrate the importance
of research in informing media production and to develop the skills acquired in MS2.

Content
Candidates are required to produce three pieces of linked work:
• a research investigation (1400 – 1800 words)
• a production (informed by the investigation)
• a brief evaluation (500 – 750 words).

(a) Research Investigation
Candidates are required to undertake an individual investigation into a
specific area of study focused on one of the following concepts: genre,
narrative or representation. Their research should draw on a range of both
primary and secondary sources. It should enable candidates to reach
conclusions that will inform their production.

Examples of investigations include:
• the representation of teenagers in two British films
• the generic similarities between Dr Who and Stargate
• the narrative structures of The X Factor and Strictly Come Dancing.

(b) Production
Candidates are required to submit a production which should develop from
and be informed by the candidate's research investigation. This production
must be in a different form from the AS production.
Audio-visual productions should be up to 4 minutes in length (depending on
the nature of the production). Print-based productions (or their digital
equivalent) should be a minimum of 3 pages.
Digital media (other than audio-visual productions) and print-based
productions must be individual. Audio-visual productions can be produced
either individually or in groups (maximum 4). Group tasks must offer
appropriate opportunities for each candidate to demonstrate an individual
contribution.

(c) Evaluation
The production must be accompanied by an individual evaluation which
explores how the production has been informed by the research undertaken
into the relevant media concept.
The evaluation can be produced in any appropriate form such as:
• a discursive essay (with or without illustrations)
• a digital presentation with slide notes (such as a PowerPoint)
• a suitably edited blog.
Assessment
This unit will be internally marked and externally moderated, assessing AO2, AO3
and AO4.

Candidates are required to submit:
• a research investigation (1400 – 1800 words): 45 marks
• a production (informed by the investigation): 45 marks
• a brief evaluation (500 – 750 words): 10 marks

Each of the three pieces of work will be assessed separately and then combined
to achieve a total mark for the unit.

For further supporting information and examples, see the Notes for Guidance