When you get to the exam you need to be familiar with it.
You should be alert and ready to engage with it.
This way you can respond to the questions as quickly and effectively in the time available.
Look at the June 2013 MS4 past paper you have been given.
You are going to annotate this in order to prepare for the exam.
The first thing you need to be aware of is how long the exam will be.
You have to do three questions in 2 1/2 hours
this means you should be spending 50 minutes per question.
This is the equivalent of the length of a lesson at De La Salle. Not long but long enough.
Time management is crucial and you will need to monitor your time.
Treat each question equally.
It is then a good idea to remind yourself what the paper is about.
Text - Industry - Audience
These concepts are the key focus for this paper.
Put your name, centre number and candidate number in the appropriate boxes
Look at the instructions.
You need to answer three questions
One question is to be answered from Section A
Two questions from Section B
Read this and then decide which case studies will apply.
Section A is on TEXT
We have studied TV industry in preparation for this; Life on Mars, Common and Luther.
Annotate the paper.
Now you should look at the questions and decide which one suits.
First look at A1:
To do this this, look for the command words (Explore in this instance) and decide what they mean, how will you approach your response.
Next look for the key concept (narrative structure here).
We know this is a key term and can write down what it means in relation to our response.
Annotate your paper with ideas for the content of your answer; structuralists - Todorov, Propp, audience positioning through enigmas, ideologies (hegemony), audience pleasures provided by the texts; crime and lawlessness do not pay, the law prevails.
Be sure not to get too wrapped up in theory, we need theory to make sense of how we are going to respond.
The most important thing to write about in your conclusion is how the text impacts on you the audience.
Next look at A2:
This is a statement so you need to decide if you agree or disagree with it.
You will know if there is a statement to deal with by the 'speech marks' around it.
At A2 you shouldn't be simply agreeing with the statement, the exam board encourage you to contest this kind of statement.
The key term here is mix genres. This is to do with hybridity and the idea that modern audiences are sophisticated enough to deal with things like post modernism.
(In the 70's, programmes like The Sweeney weren't post modern, they weren't funny or skeptical).
Give examples of hybrid genres (Sci-Fi and Crime drama in LoM).
'How true?' is a bit like 'Explore'. These ask you to write discursively.
Again, the exam board remind you to write about three main texts so make sure you do.
Now look at Section B...
Section B is on Industry and Audience and you will answer two questions from this section.
Your choices are wider here and there are four questions to choose from, you can decide which questions to ditch and which to approach.
To do this you should look for the key terms and key concepts.
In this case the key terms are:
B4: Global
B3: Position
B2: Digital technology
B1: You need to define the word 'offer' this is to do with audience gratification and pleasures.
What issues might this raise, write down the meaning of offer, does it set any alarm bells ringing?
It should; identity, uses and gratifications, fandom, collective identity and this should be a question that opens up a lot of avenues for discussion.
Again we are reminded to discuss three main texts, so annotate the paper with music industry, Miley, Madness and Nirvana. Although you could easily apply the ad industry here you should look at the other options and B4 jumps out at us because we have looked at how global texts are in the advertising industry.
As part of your introductory paragraph you should consider defining the key concept(s) you are dealing with. In the case of B3; positioning could be defined (Stuart Hall) but you need to be prepared to be able to define all the key concepts. This will help you get off to a flying start.
Include some discussion of audience categories - NRS (A, B, C1-C2, D, E), Maslow, 4C's (MARS), Fandom (MAB), Uses and Grats.
Apply these to the texts rather than downloading.
We understand positioning of the audience in relation to the music industry, preferred, negotiated and oppositional responses and ideological messages that are being conveyed through track lists, lyrics, language used, appearance, behaviour and use of social media etc.
If positioning comes up you should be rubbing your hands.
Be sure to consider debates too.
Good luck lads!
You should be alert and ready to engage with it.
This way you can respond to the questions as quickly and effectively in the time available.
Look at the June 2013 MS4 past paper you have been given.
You are going to annotate this in order to prepare for the exam.
The first thing you need to be aware of is how long the exam will be.
You have to do three questions in 2 1/2 hours
this means you should be spending 50 minutes per question.
This is the equivalent of the length of a lesson at De La Salle. Not long but long enough.
Time management is crucial and you will need to monitor your time.
Treat each question equally.
It is then a good idea to remind yourself what the paper is about.
Text - Industry - Audience
These concepts are the key focus for this paper.
Put your name, centre number and candidate number in the appropriate boxes
Look at the instructions.
You need to answer three questions
One question is to be answered from Section A
Two questions from Section B
Read this and then decide which case studies will apply.
Section A is on TEXT
We have studied TV industry in preparation for this; Life on Mars, Common and Luther.
Annotate the paper.
Now you should look at the questions and decide which one suits.
First look at A1:
To do this this, look for the command words (Explore in this instance) and decide what they mean, how will you approach your response.
Next look for the key concept (narrative structure here).
We know this is a key term and can write down what it means in relation to our response.
Annotate your paper with ideas for the content of your answer; structuralists - Todorov, Propp, audience positioning through enigmas, ideologies (hegemony), audience pleasures provided by the texts; crime and lawlessness do not pay, the law prevails.
Be sure not to get too wrapped up in theory, we need theory to make sense of how we are going to respond.
The most important thing to write about in your conclusion is how the text impacts on you the audience.
Next look at A2:
This is a statement so you need to decide if you agree or disagree with it.
You will know if there is a statement to deal with by the 'speech marks' around it.
At A2 you shouldn't be simply agreeing with the statement, the exam board encourage you to contest this kind of statement.
The key term here is mix genres. This is to do with hybridity and the idea that modern audiences are sophisticated enough to deal with things like post modernism.
(In the 70's, programmes like The Sweeney weren't post modern, they weren't funny or skeptical).
Give examples of hybrid genres (Sci-Fi and Crime drama in LoM).
'How true?' is a bit like 'Explore'. These ask you to write discursively.
Again, the exam board remind you to write about three main texts so make sure you do.
Now look at Section B...
Section B is on Industry and Audience and you will answer two questions from this section.
Your choices are wider here and there are four questions to choose from, you can decide which questions to ditch and which to approach.
To do this you should look for the key terms and key concepts.
In this case the key terms are:
B4: Global
B3: Position
B2: Digital technology
B1: You need to define the word 'offer' this is to do with audience gratification and pleasures.
What issues might this raise, write down the meaning of offer, does it set any alarm bells ringing?
It should; identity, uses and gratifications, fandom, collective identity and this should be a question that opens up a lot of avenues for discussion.
Again we are reminded to discuss three main texts, so annotate the paper with music industry, Miley, Madness and Nirvana. Although you could easily apply the ad industry here you should look at the other options and B4 jumps out at us because we have looked at how global texts are in the advertising industry.
As part of your introductory paragraph you should consider defining the key concept(s) you are dealing with. In the case of B3; positioning could be defined (Stuart Hall) but you need to be prepared to be able to define all the key concepts. This will help you get off to a flying start.
Include some discussion of audience categories - NRS (A, B, C1-C2, D, E), Maslow, 4C's (MARS), Fandom (MAB), Uses and Grats.
Apply these to the texts rather than downloading.
We understand positioning of the audience in relation to the music industry, preferred, negotiated and oppositional responses and ideological messages that are being conveyed through track lists, lyrics, language used, appearance, behaviour and use of social media etc.
If positioning comes up you should be rubbing your hands.
Be sure to consider debates too.
Good luck lads!
No comments:
Post a Comment