15 Production 1

Media Investigation & Production

Three components: a written investigation into media text(s) based on one or more of the key media concepts – genre, narrative and/or representation (45); 
a media production (45); and an evaluation of how the production is informed by the investigative research (10).

(Group work permitted for audio-visual productions only.)

A2 Media Studies 2015 Preparation for Production. Name______________________

The following info is from the WJEC specification.

Production

The production should develop from, and be informed by, the student's Research Investigation.

Reflecting their research findings (either by conforming to or deliberately challenging their findings) is essential.

Task 1: 5.1.2015

Create a list of findings by revisiting your research investigation.

Research Investigation Title

Production

Findings on representation

How will this be reflected in production?

Findings on audience responses

How will this be reflected in production?

Findings on narrative

How will this be reflected in production?

• WHO IS THE TARGET AUDIENCE? 
• Primarily the Miley Cyrus fans that have grown up over the course of her career and have become young adults. 
• New audiences; tapping into the Lady Gaga fanbase because of the imagery and drama. 
• Potential a new male audience due to explicit nature. Mainstream audience that connects with the emotions and themes of the song. (breaking up with your partner.) 
• WHY WOULD THIS APPEAL TO TARGET AUDIENCE Older Miley Cyrus fans - Miley is different from how she was, fresh and new look. Sheʼs grown up and matured, talking about things they now connect with. Similar to the old Miley because the songs about emotion and love and staying strong, so it stays in a similar demographic. New audience - Edgier with Lady Gaga influences. The fact that sheʼs shed the persona of Hannah Montana can be considered creepy and encourages much discussion on social media outlets such as Twitter and Facebook.