Re-introduction to the Media
Studies framework.
Key Words: Schedule, Deadlines.
Assessment Objectives for A2:
Candidates must meet the following assessment objectives in the context of the
content detailed in Section 4 of the specification:
AO1 Demonstrate knowledge and understanding of media concepts, contexts
and critical debates.
A02 Apply knowledge and understanding when analysing media products and
processes, and when evaluating their own practical work, to show how
meanings and responses are created.
AO3 Demonstrate the ability to plan and construct media products using
appropriate technical and creative skills.
A04 Demonstrate the ability to undertake, apply and present appropriate research.
Candidates are required to undertake an individual investigation into a specific area of study focused on one of the following concepts: genre, narrative or representation. Their research should draw on a range of both primary and secondary sources. It should enable candidates to reach conclusions that will inform their production.
MS3
You are required to submit:
• A Research Investigation (1400 – 1800 words): 45 marks-IMPORTANT DATES:
Submission of Title: End of week ONE 12 / 9 /2014
Submission of First Draft: End of week FOUR 3 / 10 / 2014
Submission of Second Draft: End of week SIX 17 / 10 / 2014
DEADLINE FOR R.I: Submission of Final Draft: End of week EIGHT 31 / 10 / 2014
*This must be completed in full before Production starts.
• A Production (informed by the Investigation): 45 marks
• A brief Evaluation (500 – 750 words): 10 marks
_______________________________________________________________________________
TASK 1: Watch the embedded documentary below and make notes on each of the media manipulation pieces. Consider the following with each example:
What was the organisation behind the decisions to manipulate?
What techniques were used to manipulate each example?
Consider: Anchorage, framing, modes of address. Revise hegemony and moral panic and apply these theories if you can.
*This task needs to be completed and submitted on Friday. Bullet points are fine.
Assessment Objectives for A2:
Candidates must meet the following assessment objectives in the context of the
content detailed in Section 4 of the specification:
AO1 Demonstrate knowledge and understanding of media concepts, contexts
and critical debates.
A02 Apply knowledge and understanding when analysing media products and
processes, and when evaluating their own practical work, to show how
meanings and responses are created.
AO3 Demonstrate the ability to plan and construct media products using
appropriate technical and creative skills.
A04 Demonstrate the ability to undertake, apply and present appropriate research.
Mark Scheme for MS3:
Exemplar MS3 Work
(a) Research Investigation
b) Production
Candidates are required to submit a production which should develop from
and be informed by the candidate's research investigation. This production
must be in a different form from the AS production.
Audio-visual productions should be up to 4 minutes in length (depending on
the nature of the production). Print-based productions (or their digital
equivalent) should be a minimum of 3 pages.
Digital media (other than audio-visual productions) and print-based
productions must be individual. Audio-visual productions can be produced
either individually or in groups (maximum 4). Group tasks must offer
appropriate opportunities for each candidate to demonstrate an individual
contribution.
Evaluation
The production must be accompanied by an individual evaluation which
explores how the production has been informed by the research undertaken
into the relevant media concept.
The evaluation can be produced in any appropriate form such as:
- a discursive essay (with or without illustrations)
- a digital presentation with slide notes (such as a PowerPoint)
- a suitably edited blog.
MS3
You are required to submit:
• A Research Investigation (1400 – 1800 words): 45 marks-IMPORTANT DATES:
Submission of Title: End of week ONE 12 / 9 /2014
Submission of First Draft: End of week FOUR 3 / 10 / 2014
Submission of Second Draft: End of week SIX 17 / 10 / 2014
DEADLINE FOR R.I: Submission of Final Draft: End of week EIGHT 31 / 10 / 2014
*This must be completed in full before Production starts.
• A Production (informed by the Investigation): 45 marks
• A brief Evaluation (500 – 750 words): 10 marks
_______________________________________________________________________________
TASK 1: Watch the embedded documentary below and make notes on each of the media manipulation pieces. Consider the following with each example:
What was the organisation behind the decisions to manipulate?
What techniques were used to manipulate each example?
Consider: Anchorage, framing, modes of address. Revise hegemony and moral panic and apply these theories if you can.
*This task needs to be completed and submitted on Friday. Bullet points are fine.
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