I hope everyone has had a good Christmas break and that you are all well rested.
There is a lot of work to do but with application you will meet the deadlines ahead.
You will now prepare for the exam alongside completing your productions and evaluations.
You need to submit the final draft of your research investigations on or before Friday January 30th.
MS3 - 25% Media Investigation & Production Three components:
A written investigation into media texts based on one or more of the key media concepts – genre, narrative and/or representation (45);
A media production (45); 3-4 pieces of print based work. Posters, DVD covers, CD covers, Magazine covers, Magazine 2 page spreads or a combination.
An evaluation of how the production is informed by the investigative research (10).
(Group work permitted for audio-visual productions only).
Task 1: Evaluate some exemplar MS3 work.
MS4 - 25% External Assessment: 2½ hour Written Paper
Media – Text, Industry and Audience Three questions (30 marks per question).
Text (Genre, Representation and Narrative): TV. Life on Mars, Common, Luther.
Industry: Advertising. Paddy Power, Dove, Chanel.
Audience: Music. Madness, Miley, Nirvana.
Section A: One question from a choice of two.
Section B: Two questions from a choice of four.
Candidates must answer each question on a different media industry.
Task 1: Finalise decisions for your MS3 Production work.
There is a lot of work to do but with application you will meet the deadlines ahead.
You will now prepare for the exam alongside completing your productions and evaluations.
You need to submit the final draft of your research investigations on or before Friday January 30th.
Here is a breakdown of the two units
MS3 - 25% Media Investigation & Production Three components:
A written investigation into media texts based on one or more of the key media concepts – genre, narrative and/or representation (45);
A media production (45); 3-4 pieces of print based work. Posters, DVD covers, CD covers, Magazine covers, Magazine 2 page spreads or a combination.
An evaluation of how the production is informed by the investigative research (10).
(Group work permitted for audio-visual productions only).
Task 1: Evaluate some exemplar MS3 work.
MS4 - 25% External Assessment: 2½ hour Written Paper
Media – Text, Industry and Audience Three questions (30 marks per question).
Text (Genre, Representation and Narrative): TV. Life on Mars, Common, Luther.
Industry: Advertising. Paddy Power, Dove, Chanel.
Audience: Music. Madness, Miley, Nirvana.
Section A: One question from a choice of two.
Section B: Two questions from a choice of four.
Candidates must answer each question on a different media industry.
_______________________________________________________
Task 1: Finalise decisions for your MS3 Production work.
Options for coursework Media Studies MS3
SECTION 1: INDIVIDUAL INVESTIGATIONS AND PRODUCTIONS
How far are Soap Operas a representation of real life? (A close analysis of two contrasting programmes) ‘
Three to four page magazine spread launching a gritty new soap opera.
SECTION 2: GROUP INVESTIGATIONS AND PRODUCTIONS
Research Titles:
Production:
A trailer for a new film.
Research Titles:
Production:
A music video for a new band
Research Titles:
Production:
The opening section of a new talk based radio programme
Research Titles:
Production:
Three minute wonder documentary exploring a local issue.
Exemplar MS3 work:
Task 1: Discuss the exemplar work below and grade according to WJEC criteria.
An exploration of the representation of teenagers in (two or three) British films.
Campaign material for a low budget UK ‘teenage-rights-of-passage’ film
An analysis of the representation of two stars from mainstream and alternative music.
The official fan site for a new artist (this could utilise MySpace or YouTube)
An analysis of news photographs: their structure and narrative appeal
A series of anchored news photographs for a specific newspaper
Do film promotional websites follow the same conventions? A close analysis of (two or three) contrasting sites
A web site promoting a new film (this could become a group production with the insertion of film footage shot by the students) How far are Soap Operas a representation of real life? (A close analysis of two contrasting programmes) ‘
Exploring the representation of gender in men’s magazines.
Three magazine pages for a new men’s magazines which challenges stereotypical representations.
Analysing representations in teen magazines
A photo story for a new teen magazine
How do cause adverts represent issues?
Three print cause adverts aimed at teenagers (e.g. anti drugs) SECTION 2: GROUP INVESTIGATIONS AND PRODUCTIONS
Research Titles:
An investigation into how genre conventions are used to raise audience expectations in film trailers.
An analysis of the narrative structure of three contrasting trailers.
A study of the representation of heroes and villains in three trailers A trailer for a new film.
Exploration of the narrative structure of two narrative-driven music videos
A study of gender representations in two (or three) music videos
Explore the genre conventions of two music videos A music video for a new band
Investigating the styles of two radio presenters.
Deconstructing reality: how are issues represented in radio programmes?
A comparison between two radio news bulletins from contrasting channels The opening section of a new talk based radio programme
An examination of the genre conventions in documentaries (two or three) aimed at teenagers.
How are teenagers represented in documentaries?
Exploring the narrative structure and editing techniques in two short Channel 4 documentaries.
Production:
Three minute wonder documentary exploring a local issue.
Exemplar MS3 work:
Task 1: Discuss the exemplar work below and grade according to WJEC criteria.
Print Based Coursework
These examples were for coursework in A2 Media Studies to advertise a fictional documentary named ‘Tequila Teens’.
More Print Based A2 Coursework linked here.
Discuss with consideration given to Visual codes, mode of address and language used.
Key words: Formal,
direct, colloquial, hyperbole, imperative.
Marjorie Ferguson 1980
Modes of Address Recap
It is important, when you are analysing a media text to consider how it 'speaks' to its audience.
This means looking at the language used and the style of presentation.
You must always use relevant media terminology when you are discussing aspects of media texts.
Some of the terms used for magazines are used for other media text analysis.
Here are some key terms you that you will need to keep in your 'toolkit':
Task 2: Write the following modes of address and their projected moods in your orange books.
Formal mode of address.
Used by media texts for example the news media.
The language is complex and the expression serious.
Informal mode of address.
This is where the text adopts a chattier, colloquial (slang) style so the audience feels more involved.
Direct mode of address.
A news reader for example would look directly at the audience when addressing them but also the main subject of a magazine article.
Indirect mode of address.
Where there is no direct contact with the audience. The subject may speak indirectly through an interviewer.
Characters in tv dramas do not usually speak direct to the audience.
Here are some key terms you that you will need to keep in your 'toolkit':
Task 2: Write the following modes of address and their projected moods in your orange books.
Formal mode of address.
Used by media texts for example the news media.
The language is complex and the expression serious.
Informal mode of address.
This is where the text adopts a chattier, colloquial (slang) style so the audience feels more involved.
Direct mode of address.
A news reader for example would look directly at the audience when addressing them but also the main subject of a magazine article.
Indirect mode of address.
Where there is no direct contact with the audience. The subject may speak indirectly through an interviewer.
Characters in tv dramas do not usually speak direct to the audience.
______________________________________________________
For all media texts, the words used within them have been carefully selected to send the right messages to the audience in question, these include:
Lexis:
This term refers to the specific words that are used. Subject specific lexis will help to attract the right audience.
The language on this Playstation Magazine may only be understood by and be relevant to the specific target audience, in this case gamers.
The language on this Playstation Magazine may only be understood by and be relevant to the specific target audience, in this case gamers.
Hyperbole:
This is over exaggerated language used to create an effect or to be persuasive, for example in advertisements.
Direct quotations:
These make the story in the text more believable for the audience.
Slang or colloquial language:
In magazines, this helps to engage young people for example.
Conversational language which uses different words from those in written language.
Conversational language which uses different words from those in written language.
The imperative:
This is a statement that gives an order, usually accompanied by an exclamation mark.
This encourages the audience to take action and suggests the importance of what is being said.
This encourages the audience to take action and suggests the importance of what is being said.
Identified four types of facial expression in the cover of women’s magazines:
Chocolate Box: half or full-smile, lips together or slightly parted, teeth barely visible, full or three-quarter face to camera. Projected mood: blandly pleasing, warm bath warmth, where uniformity of features in their smooth perfection is devoid of uniqueness or of individuality.
Invitational: emphasis on the eyes, mouth shut or with only a hint of a smile, head to one side or looking back to camera. Projected mood: suggestive of mischief or mystery, the hint of contact potential rather than sexual promise, the cover equivalent of advertising’s soft sell.
Super-smiler: full face, wide open toothy smile, head thrust forward or chin thrown back, hair often wind-blown. Projected mood: aggressive, ‘look-at-me’ demanding, the hard sell, ‘big come-on’ approach.
Romantic or Sexual: a fourth and more general classification devised to include male and female ‘two-somes’; or the dreamy, heavy-lidded, unsmiling big-heads, or the overtly sensual or sexual. Projected moods: possible ‘available’ and definitely ‘available’.
Task 3:
List the modes of address and language used in three of these covers.
Mag_1
Mag_2
Mag_3
Mag_4
Mag_5
Mag_6
Mag_7
Mag_8
Trevor Millum
In a study of advertisements in women’s magazines, Trevor Millum offers these categories of female expressions:
In a study of advertisements in women’s magazines, Trevor Millum offers these categories of female expressions:
- Soft/introverted: eyes often shut or half-closed, the mouth slightly open/pouting, rarely smiling; an inward-looking trance-like reverie, removed from earthly things.
- Cool/level: indifferent, self-sufficient, arrogant, slightly insolent, haughty, aloof, confident, reserved; wide eyes, full lips straight or slightly parted, and obtrusive hair, often blonde. The eyes usually look the reader in the eye, as perhaps the woman regards herself in the mirror.
- Seductive: similar to the cool/level look in many respects - the eyes are less wide, perhaps shaded, the expression is less reserved but still self-sufficient and confident; milder versions may include a slight smile.
- Narcissistic: similarities to the cool/level and soft/introverted looks, rather closer to the latter: a satisfied smile, closed or half-closed eyes, self-enclosed, oblivious, content - ‘activity directed inward’.
- Carefree: nymphlike, active, healthy, gay, vibrant, outdoor girl; long unrestrained outward-flowing hair, more outward-going than the above, often smiling or grinning.
- Kittenlike: coy, naïve (perhaps in a deliberate, studied way), a friendlier and more girlish version of the cool/level look, sometimes almost twee.
- Maternal: motherly, matronly, mature, wise, experienced and kind, carrying a sort of authority; shorter hair, slight smile and gentle eyes - mouth may sometimes be stern, but eyes twinkle.
- Practical: concentrating, engaged on the business in hand, mouth closed, eyes object-directed, sometimes a slight frown; hair often short or tied back.
- Comic: deliberately ridiculous, exaggerated, acting the fool, pulling faces for the benefit of a real or imaginary audience, sometimes close to a sort of archness.
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